We at Hafele lay great emphasis on building strong relationships with our clients and customers. This is clearly reflected in our Marketing operations where the approach is primarily focused on building different methods to communicate directly with our customers. As a result of this, our marketing initiatives are unique in the sense that our efforts and resources are holistically directed towards creating a focused impact on the different customer segments that we cater to. This includes reaching out to our trade partners including our dealer and franchise base; industry experts like Project Heads, Architects and Designers; Media Associates and Partners and most importantly our end-customers. The approach adopted to reach out to each customer segment is uniform and direct while the methods vary according to the individual sensibilities of each customer category.
To enable the deployment of this approach, our Marketing Services department houses a team of professionals who collectively handles every aspect of communication that is directed towards our customers. We have a dedicated Communications and Events Team who handles focused communication with our customer base by way of both conventional and contemporary mediums – including advertisements and advertorials in trade and lifestyle magazines, internal and associated events, exhibitions, sponsorships and most importantly, online marketing.
To support our efforts, we also house a team of Visualizers, Designers and Content Developers who dedicatedly design innovative marketing collaterals like In-store branding, Point-of-Sale literature, Catalogues, Product memos, Electronic Mailers, Newsletters and Brochures spanning all product categories.