Häfele India eyes the booming luxury interiors market in Eastern India by bringing in luxe international brands
Launches state-of-the-art Design Centre to provide touch-and-feel experience hub and turnkey interior solutions. To offer skill-development training and certification to city-based workforce for installation and assembling of luxe interior brands
Kolkata 25th April, 2014 : Häfele, the Germany-based world leader in architectural hardware and interior solutions provider launched its state-of-the-art Design Centre in Kolkata today by bringing in an array of iconic international brands in the luxury interiors space. Häfele India, the 10 year old subsidiary is gung-ho on becoming the leading interior solutions provider in Eastern India where customers are spending almost 20-30% of their annual income on home improvement.
Aiming to up the consumer experience quotient, the Design Store spread across 2,800 sq ft will provide a touch-and-feel ambience for customers to experience the functionality of products in their inherent applications. The Design Store would introduce an ensemble of consumer products and complete interior fittings from iconic international brands viz. Liebherr from Germany, Falmec from Italy, Bertazzoni from Italy, Asko from Sweden, Webert from Italy, and BLANCO from Germany among others. The Design Centre is equipped with a team of highly trained designers who combine technical knowhow and creative rigour to offer tailor-made and end-to-end design solutions for individual customer needs.
“Kolkata is poised to admit evolving premium interior solution trends what with the city witnessing transcendental growth in the sale of luxury homes. This is where we aspire to make us relevant with our range of best-in-class international brands and a heterogeneous client base. While we will be catering to individual customer needs, there is a full-blown vertical in place to manage the sales from the Projects and Hospitality market. With this Design Centre we are targeting the high end real estate projects for residential, commercial and business segments in Eastern India. In the hospitality space we are looking at bagging upcoming five-star hotel and resort properties.” said Mr. Jürgen Wolf, Managing Director, Häfele India Pvt. Ltd.
The Design Centre is equipped with an in-house skill development training center to train carpenters/interior contractors for installation and assembling of various appliances and fittings of the various brands which would ensure quick turnaround time for consumers. An efficient after sales service including installation assistance, warranties and prompt complaint handling is what the Design Centre promises to deliver. A dedicated customer care division is in place to efficiently act on queries and complaints that may generate from the customer’s end.
With customers allocating 10-15% of their annual income for the renovation of their kitchens, kitchen fitting is a core area where Häfele India specializes in. Architectural door hardware fittings and sliding furniture and doors being other strong competencies of Häfele India , the Design Centre will offer a wide range of options to choose from. The Eastern India market is promising territory for new verticals like lighting as well as kitchen appliances.
Over the ten years of its operation in the country, Häfele India has emerged as one of the leading home solutions provider in the Indian market and has set its foot in like Sri Lanka, Bangladesh, Nepal and Bhutan through a well-established trade channel network. In India they are present through 56 franchise-owned design studios. Häfele India is planning to further expand its 180 dealer partner base from the hardware and home interior industry in order to tap the growing luxury market in Eastern India.