Interview - Mr. Deepak Bharadia - CEO / Managing Partner, Meine Küche

“Meine Küche” is the first exclusive Häfele Kitchen Fittings Showroom. This brand is launched by Tarachand Ramnath in partnership with Hafele India, to offer our end customers a tailor made kitchen. It is the One-Stop-Shop for all kinds of kitchen requirements. The customer will have the freedom to choose each and every fitting for her kitchen and nothing will be super imposed on her, as it happens with modular kitchen manufacturers.  In this entire endeavor our main focus is to provide our customers functionality, quality and ergonomics in kitchens.

2.  How does it feel to be the first Hafele Kitchen Partner in India?

It's definitely exciting and equally a responsible feeling to be the 1st Hafele Kitchen Partner. It all began with the vision shared with Mr. Jurgen Wolf, Mr. Dorai Rajan and their entire team. We are looking forward to strengthening our relationship and an excellent business ahead.

3.   Who is your target audience in Pune?

Meine Küche along with Hafele will bring Kitchens which is a combination of functionality, quality, ergonomics and elegance. Our main target audience are those people who want to buy quality products. That will basically comprise of Architects, Interior Designers, Property Developers, Contractors and end consumers also.

It is the One-Stop-Shop for all kinds of kitchen requirements. The customer will have the freedom to chooseî, says Deepak.

4.  What kind of leverage does Hafele provide as a brand to your business?

Häfele is certainly the global leader in Architecture Hardware, Furniture Fittings, Kitchen Fittings and Access Control solutions. It s renowned for the wide range of functional and quality solutions that it provides. Beign associated with Hafele, helps us to make the right connect to the targeted segment.

5. What is the size of Modular Kitchen Industry in Pune and what will be estimated growth in this sector for the next fiscal year?

According to us, the business potential of Kitchen Interiors in Pune is pretty huge as there's lot of new construction happening around. Beside the new construction, there's tremendous potential in the renovation business, i.e. for people who intend to upgrade their kitchen with quality products. The estimated growth could well be above 40% per annum.

6.  What are your growth projections and expansion plans for the next five years: exclusive outlets, joint venture, etc?

We intend to have a very good presence in Pune by opening more outlets in the major areas of the town. After our 2nd showroom coming up in Ishanya, India's largest Design Centre and Specialty Mall, we intend to have another two showrooms in other prominent places of the City by the mid of next year.

Meine Kuche: Citypride Multiplex Showroom Kothrud, Pune - 411038. Ph: (020) 25437423

Grand Opening on 25th October 2008 at Ishanya Showroom, Pune.